Balancing security and user experience can be a tricky task. How do you keep bad actors out of your system while allowing genuine customers to have the experience they deserve? The answer is biometrics.
In a study from Experian, 74% of surveyed consumers perceived physical biometrics to be the most secure method for digital identity verification. Essentially, that means that biometrics are the best of both worlds: top-notch security and optimal user experience.
Let’s explore biometrics a bit further, discuss the differences between verification and authentication, and walk through some of the top benefits of using biometrics to verify and authenticate customers’ identities.
What Is Biometric Verification and Authentication?
Top Advantages of Biometric Authentication Methods
As part of next-gen authentication and cybersecurity measures, biometric authentication offers cutting-edge technology with huge benefits for both customers and businesses.
Among those advantages are:
- Better security: Unique features such as iris patterns and fingerprints are difficult to forge. Thus, biometrics that take advantage of these aspects add another enhanced layer of security.
- Convenience: With biometrics, you don’t have to remember passwords, as their credentials are quite literally on their person at all times.
- System integration: Identity-proofing solutions, like those offered by AuthenticID, are easy to install, set up, and integrate.
- Accuracy: Artificial intelligence and machine learning-driven technology have low levels of false acceptance, effectively minimizing human error.
- Better ROI: Biometrics offer a lower operating expense than other security solutions, while simultaneously lowering fraud and abuse costs.
- Fights AI fraud threats: With liveness detection, sophisticated criminals can’t spoof identities with deep fake technology.
- Enhances other security measures: When coupled with step-up- and multifactor authentication, biometrics can enhance your overall security posture.
In addition, nearly two-thirds of consumers who use biometrics view them as easier and faster than traditional passwords.
Where and How Biometrics Are Used Today
Some industries already use biometrics to their fullest extent to help secure their systems, identify individuals, and streamline processes.
Take these sectors for example, followed by a quick use case on how they might use biometrics:
- Financial services; to open an account.
- Government; to sign up for government services.
- Healthcare; to access health records.
- Travel industry; to board a plane.
- Law enforcement; to identify a missing person or criminal.
- Workforce solutions; to log in to private work devices.
Biometrics are a critical way to build trust, enhance security, and improve user experience for your organization.
Contact us today to learn more about how to implement or improve your authentication system.
